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How our unconscious gestures and expressions -- our honest signals -- affect business interactions
September 03, 2009
Our unconscious gestures and expressions affect business, says MIT Professor Alex Pentland. In this interview, he describes what “honest signals” are, how they work, why they can’t be controlled, and how these involuntary signals change our perceptions of risk, reward, and trust.
Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now.
Now is as good a time as any to be thinking about your personal brand identity. With so many people worrying about their real market value and millions looking for work, having a strong personal brand has become an urgent priority.
Almost daily, companies are cutting workers, and morale and productivity are suffering as a result. In this environment, a strengths-based approach is vital because it creates hope, opens the doors to untapped potential, and brings out the best in people and in companies.
