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An alarmingly low percentage of consumers say they have one particular employee they like to work with at their bank, according to a Gallup survey
June 04, 2009
Bankers know plenty about their customers. They know their demographic data, their transaction activity, and their financial history. They likely know every necessary personal detail that will protect their assets. But do customers know their bankers? Probably not, Gallup says.
Since the financial crisis began last year, more than 30 banks have gone under in the United States alone. U.S. Bank’s financials, however, remain fundamentally sound, thanks to its conservative lending practices and an intense focus on people.
You might be surprised to know which channel remains most popular with bank customers, according to the results of a recent Gallup survey. A financial services expert explains why companies need to pay close attention to their customers’ preferences.
Amid the banking industry’s well-documented woes, the image of bankers was bound to take a hit. And so it has: The percentage of Americans who give bankers high marks for their honesty and ethics plunged to an all-time low in 2008. Here’s how to turn that opinion around.
