SOURCE: http://gmj.gallup.com CONTACT: The Gallup Management Journal INFORMATION: Editorial and Executive Offices1251 Avenue of the Americas, Suite 2350New York, NY 10020888-274-5447
How WSFS has differentiated itself from other banks -- and now owns its market
March 11, 2010
In the past year alone, more than 100 American banks have been taken over by the FDIC. But not WSFS, a regional, 41-office financial services company. In fact, while other banks are selling off assets, WSFS is gaining market share. Here's how.
In this era of tweets, Facebook, and buzz tracking, the evidence is clear: Consumers and companies want to hear from each other. But many marketers are missing a golden opportunity to have an engaging and profitable dialogue with their customers.
Many companies identify with social causes hoping to make an emotional connection with customers. Drawing on a decade of Gallup research, a marketing expert examines whether affiliating with pro-social causes really does have an impact and delivers business results.
There's one number executives need to know -- one figure leaders should focus on -- that can greatly improve their organization's financial performance. It's the HumanSigma metric, and it measures the interaction between employees and their customers at the local business unit level.
