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A brand paradox: If organizations want reputations without tarnish, they need to acknowledge their mistakes
August 26, 2010
Mistakes and snags are part of any customer relationship -- they can't be avoided. But organizations can build trust with customers when they 'fess up to problems and handle them fairly and candidly. Here's how to do it right.
When it comes to building customer engagement, you want your employees to stand apart from your rivals' employees. That's because the "people" factor is often the most important element, outweighing the combined impact of product features, convenient locations, and even low prices.
Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now.
Now is as good a time as any to be thinking about your personal brand identity. With so many people worrying about their real market value and millions looking for work, having a strong personal brand has become an urgent priority.
