Relator

The Basics of Mentoring

Six steps to building successful developmental relationships

February 12, 2003
Leaders who want to develop their organizations or constituencies need to implement the basics of mentoring. Don Clifton, co-author of Now, Discover Your Strengths, shares his thoughts on six basics of mentoring that every leader needs to know.
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Relator

People who are strong in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.

The Human Side of Brand

Imagine meeting your car dealer for lunch just to catch up. Or imagine a mechanic at the dealership working late because he promised your car would be back to you on time. Sound like a fantasy? Not at Audi USA. So how has Audi transformed branding from a cut-and-dried marketing practice into a force that releases and directs human energy?