There isn't much Bryan Bergsteinsson doesn't know about cars -- building them, selling them, and driving them. In an in-depth Q&A, this one-time Toyota executive draws on that knowledge to suggest that the automotive industry is being pushed too far too fast on environmental issues. More significantly for executives across industries, he questions the value of customer satisfaction ratings and explains why engaged customers are more valuable than merely satisfied ones.
This company president's business was growing at a torrid pace -- so much so that it almost crashed and burned. So he and his team decided to slow that growth and focus on sustainability. Executives across a range of industries can learn from his experience.
Many companies, including those in the Fortune 500, are investing heavily in innovation but getting frustrated with their returns. They may want to stop and take notice of this small manufacturing company that has proven to be wildly successful in innovation. You may not have heard of Fabcon, but this business' approach is sure to influence yours.