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For many people, dining out hasn't been on the menu since the recession. But there are ways to whet customers' appetites.
February 9, 2011
According to Gallup, 46% of Americans say they're spending less than they were a year ago. For many, dining out hasn't been on the menu since the recession. But there are ways to whet customers' appetites.
All companies do things like pay close attention to standard business measures and train their employees. But this luxury brand watches things that most companies ignore, then uses what it learns to create ongoing, top-to-bottom learning.
Changing your brand promise involves a lot more than altering your advertising. That's because whether you're selling casual dining, SUVs, or daily newspapers, the promise isn't the only thing that matters -- the delivery counts too.
Companies around the globe, such as Starbucks, Procter & Gamble, and Wal-Mart, are battling with the marketing challenges posed by a tough economy. What strategies work best for these global brands -- and why? A marketing expert tackles these questions.
