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Customer Engagement

Only 15% of Americans have confidence in the U.S. banking system -- an all-time low. Here's how banks can rebuild trust.
Only 15% of Americans have confidence in the U.S. banking system, according to Gallup research. This marks an all-time low. Here's how banks can start to rebuild trust.

In the wake of the financial crisis and Occupy Wall Street, the public's confidence in banks has hit record lows. The situation is dangerous but fixable, says Gallup's chief economist.

With consumers fearing a double-dip recession and U.S. economic confidence alarmingly low, leading-edge companies have found a timely and creative way to win customers: improve their wellbeing.

If America doubled its number of engaged customers worldwide, it would more than triple exports. This would create much-needed good jobs and put the country's economy on solid footing, says Gallup's chairman.