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Too many companies assume that all social networkers are the same. They're not.
September 15, 2011
Many companies apply a mass marketing approach to social media. They launch Facebook pages or have their CEOs tweet brand-friendly messages -- assuming that all social networkers are the same. They're not.
Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon.
Americans' confidence in banks is at a historic low. To combat this problem, banks must restore the trust of their employees and help rev up the country's jobs engine: small business.
China is leaping forward dramatically into the wireless age. But a lot of the action is happening among demographic groups and in regions where you'd least expect it. What are the business implications of this massive change?
