Business Services
Google's Success Engine
The company seems to have cornered the market on being innovative -- and profitable. Internet legend Vinton Cerf, a Google executive, explains how.
July 7, 2010
The company seems to have cornered the market on being innovative -- and profitable. Not least, it has figured out how to make money consistently on the Internet. Google's Vinton Cerf, one of the Internet's creators, explains company strategy and peers into the Net's future.
Restoring B2B Customers’ Confidence
The recession is perhaps hardest on business-to-business companies; as the consumer economy wheezes, the B2B economy chokes. A few B2Bs -- the ones that really meet their customers’ needs -- will survive. But can they do that without rolling over on price?
B2B Customers Have Feelings Too
Only 22% of business-to-business customers are engaged, and just 13% are fully engaged. The reason? A small percentage of B2B companies focus on engaging customers emotionally. The other companies believe they need only emphasize price, speed, and efficiency.
Help Wanted in India
With net sales of $6 billion in 2007 and with enough might and fame to attract knowledge workers, Stryker is a prominent company worldwide. Yet even this highly successful global business faced major hurdles in hiring talented software developers and engineers in India.
