Organizations continually feel pressure to improve efficiency and reduce costs while also meeting the demands of their increasingly time-starved customer base. Customers constantly seek speedier and more convenient access, wherever and whenever they might feel the need. Although technology should be able to directly address the demands of both company and customer, it isn't doing so effectively enough. Here's why.
That's the goal of one of the Net's creators, Vinton Cerf, now a top executive at Google. In this interview, Dr. Cerf talks about how he wants to spread investment in Internet technology. He also speaks candidly about Google's next moves, what he sees as the real threats to the Net, and what's going on with Google in China.
Who better to predict where the Net is heading than one of its creators, Vinton Cerf? In this wide-ranging interview -- the first of two parts -- Dr. Cerf tells how the Internet was born and how it will continue to impact business in the future. He also weighs in on the social implications of his invention.