Brand Engagement http://gmj.gallup.com/ http://backend.userland.com/rss Gallup WebTeam Many companies apply a mass marketing approach to social media. They launch Facebook pages or have their CEOs tweet brand-friendly messages -- assuming that all social networkers are the same. They're not. http://gmj.gallup.com/content/149411/Making-Social-Media.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/149411/Making-Social-Media.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 15 Sep 2011 15:00:00 GMT Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon. http://gmj.gallup.com/content/148694/Social-Media-Three-Big-Myths.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/148694/Social-Media-Three-Big-Myths.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 01 Sep 2011 15:30:00 GMT China is leaping forward dramatically into the wireless age. But a lot of the action is happening among demographic groups and in regions where you'd least expect it. What are the business implications of this massive change? http://gmj.gallup.com/content/145520/article-2011.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/145520/article-2011.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Wed, 12 Jan 2011 12:00:00 GMT As companies compete in today's "new normal," many have been redefining and refocusing their branded offerings. But it's going to take a lot more than tweaking price and product to build a lasting customer relationship now and in the future. http://gmj.gallup.com/content/144260/Win-Service.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/144260/Win-Service.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Wed, 10 Nov 2010 12:00:00 GMT Mistakes and snags are part of any customer relationship -- they can't be avoided. But organizations can build trust with customers when they 'fess up to problems and handle them fairly and candidly. Here's how to do it right. http://gmj.gallup.com/content/141833/Messed-Admit.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/141833/Messed-Admit.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 26 Aug 2010 15:00:00 GMT When it comes to building customer engagement, you want your employees to stand apart from your rivals' employees. That's because the "people" factor is often the most important element, outweighing the combined impact of product features, convenient locations, and even low prices. http://gmj.gallup.com/content/127340/Brand-Hands.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/127340/Brand-Hands.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 15 Apr 2010 15:00:00 GMT In this era of tweets, Facebook, and buzz tracking, the evidence is clear: Consumers and companies want to hear from each other. But many marketers are missing a golden opportunity to have an engaging and profitable dialogue with their customers. http://gmj.gallup.com/content/125585/Anybody-Listening.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/125585/Anybody-Listening.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 04 Feb 2010 14:45:00 GMT Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now. http://gmj.gallup.com/content/121796/Value-Personal-Branding.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/121796/Value-Personal-Branding.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 23 Jul 2009 19:15:00 GMT Now is as good a time as any to be thinking about your personal brand identity. With so many people worrying about their real market value and millions looking for work, having a strong personal brand has become an urgent priority. http://gmj.gallup.com/content/121430/Time-Brand-Yourself.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/121430/Time-Brand-Yourself.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 09 Jul 2009 16:30:00 GMT Only 22% of business-to-business customers are engaged, and just 13% are fully engaged. The reason? A small percentage of B2B companies focus on engaging customers emotionally. The other companies believe they need only emphasize price, speed, and efficiency. http://gmj.gallup.com/content/118339/B2B-Customers-Feelings.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://gmj.gallup.com/content/118339/B2B-Customers-Feelings.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 14 May 2009 18:15:00 GMT