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Too many companies assume that all social networkers are the same. They're not.
September 15, 2011
Many companies apply a mass marketing approach to social media. They launch Facebook pages or have their CEOs tweet brand-friendly messages -- assuming that all social networkers are the same. They're not.
Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon.
China is leaping forward dramatically into the wireless age. But a lot of the action is happening among demographic groups and in regions where you'd least expect it. What are the business implications of this massive change?
As companies compete in today's "new normal," many have been redefining and refocusing their branded offerings. But it's going to take a lot more than tweaking price and product to build a lasting customer relationship now and in the future.
