Brand Engagement http://gmj.gallup.com/ http://backend.userland.com/rss Gallup WebTeam Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now. http://gmj.gallup.com/content/121796/Value-Personal-Branding.aspx?CSTS=tagrss Thu, 23 Jul 2009 14:15:00 GMT Only 22% of business-to-business customers are engaged, and just 13% are fully engaged. The reason? A small percentage of B2B companies focus on engaging customers emotionally. The other companies believe they need only emphasize price, speed, and efficiency. http://gmj.gallup.com/content/118339/B2B-Customers-Feelings.aspx?CSTS=tagrss Thu, 14 May 2009 13:15:00 GMT Organizations worldwide are undergoing a frenzy of cost cutting as the global recession deepens, with seemingly no end in sight. But there’s actually an area where companies can, and should, increase budgets: creating dialogue with customers. http://gmj.gallup.com/content/116923/Failure-Communicate.aspx?CSTS=tagrss Thu, 19 Mar 2009 10:00:00 GMT Amid the banking industry’s well-documented woes, the image of bankers was bound to take a hit. And so it has: The percentage of Americans who give bankers high marks for their honesty and ethics plunged to an all-time low in 2008. Here’s how to turn that opinion around. http://gmj.gallup.com/content/113626/How-Banks-Can-Save-Themselves.aspx?CSTS=tagrss Thu, 08 Jan 2009 09:00:00 GMT Companies everywhere are facing the harsh realities of a global recession. Each day brings stories of organizations cutting staff, shedding brands, and even pondering bankruptcy. But be forewarned: Every cut has an impact beyond today’s bottom line. http://gmj.gallup.com/content/113614/Whos-Caring-Customers.aspx?CSTS=tagrss Thu, 08 Jan 2009 09:00:00 GMT Companies around the globe, such as Starbucks, Procter & Gamble, and Wal-Mart, are battling with the marketing challenges posed by a tough economy. What strategies work best for these global brands -- and why? A marketing expert tackles these questions. http://gmj.gallup.com/content/108670/When-Going-Gets-Tough.aspx?CSTS=tagrss Thu, 10 Jul 2008 00:00:00 GMT Nova Southeastern University in Florida has gone to vast lengths to build its brand, in much the same way a successful business would. Here's how the school applied management practices commonly used in corporations and governmental organizations to its brand-building effort. http://gmj.gallup.com/content/107596/Transformational-Change-Higher-Education.aspx?CSTS=tagrss Thu, 12 Jun 2008 00:00:00 GMT People who are otherwise thoughtful and reasonably intelligent can take appalling risks -- and make really bad decisions -- when it comes to the important task of managing their investments. A study of the Thai stock exchange explores why. http://gmj.gallup.com/content/23563/What-Makes-Stock-Investors-Tick.aspx?CSTS=tagrss Thu, 13 Jul 2006 00:00:00 GMT Too often, new-product announcements from banks' corporate offices precede the training that the front-line staff needs to sell or service the new product. As a result, there's a gap between what a bank's staff should know and what they actually do know. This hardly inspires bankers' -- or customers' -- confidence in the product. http://gmj.gallup.com/content/21334/How-Ruin-Product-Launch.aspx?CSTS=tagrss Thu, 09 Feb 2006 00:00:00 GMT Too many banks squander the sense of anticipation customers have when they open a new bank account. This moment offers a small but significant window of opportunity for greater emotional and financial engagement -- not to mention for cross-selling. http://gmj.gallup.com/content/19606/Importance-First-Embrace.aspx?CSTS=tagrss Thu, 10 Nov 2005 00:00:00 GMT