Barrier Analysis

Why You're Failing to Engage Customers

Most companies face barriers that prevent them from fully engaging customers and employees. Here are the five root causes of those obstacles -- and how to overcome them.

December 14, 2006
Most companies face barriers that prevent them from fully engaging customers and employees. This article explores the root causes of these barriers. It shows how to permanently remove them to clear a path to greater engagement.
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Are You Failing to Engage?

Most companies face barriers that prevent them from fully engaging customers and employees. Some of those obstacles are rooted in well-intentioned company rules and policies. This article, the first in a two-part series, highlights the key characteristics of those barriers, as revealed by Gallup research.

Making the Right Calls

Through extensive research, Gallup has identified four barriers that can substantially undermine efforts to improve employee and customer engagement in call centers. Here are those barriers -- and advice for how executives can overcome them.

Roadblocks to Customer Engagement (Part 3)

If your company has removed all employee-related roadblocks to creating customer engagement and has identified the right performance outcomes, you’re ready for the next step: to align teams and practices to create customer engagement.