SOURCE: http://gmj.gallup.com CONTACT: Gallup Management JournalINFORMATION: Editorial and Executive Offices1251 Avenue of the Americas, Suite 2350New York, NY 10020+1.888.274.5447
Now that you know the importance of branding yourself, how do you do it?
July 23, 2009
Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now.
Some people excel in the art of time management, while others are never able to keep up. Whatever the case, we all could stand to improve in this area, and our odds of doing that are better if we make the most of our innate talents.
What do a great musician and one of the top basketball players of all time have in common? They have made the most of their innate talents -- something that the best performers do in all fields, according to the authors of Follow This Path (Warner Books, October 2002).
We are constantly forced to cope with our own weaknesses. Moving into a different job, taking on a challenging project, getting promoted into management -- situations like these usually require us to confront our own "areas for improvement" -- or those of the people we supervise. In this GMJ Q&A, Kenneth A. Tucker tells how using your top talents can help you manage your weaknesses.
