Mo was learning how to run the farm as a business. While pigs
are reputed to be hard workers, it is well known that they often
sleep as many as 12 hours a day. Asked about that once, Mo admitted
it was true, but explained, "That’s only because we
don’t have much else to do with our time." Certainly that was
no longer true. Mo ordered every business text he could find and
devoured them -- figuratively, of course. He would read all day and
into the night, usually until his wife, Princess, demanded that he
come to pen.
Mo discovered there were books covering every conceivable aspect
of creating and running a business, from A is for
Accounting to The Insider’s Guide to Cashing in on
Stock Tips. Among the books he read were: Leadership
Secrets of Attila the Hun and Homer Simpson’s
Management Guide: The Whats and Nots of Business. Some of the
lessons certainly could not be applied; "When dealing with strong
competitors or those who would cause you to delay your plans,"
advised Moving Mountains: The Strategy Secrets of
Hannibal, "the best strategy is to order their heads lopped
off and impaled on a stake at least seven feet tall for all who
pass to see."
Just about the only business books he refused to order were
Chicken Soup for the Businessman’s Soul, which he
felt would be in poor taste and might upset the girls in the
henhouse; Business for Dummies, because that title made no
sense to him; and Bringing Home the Bacon, for obvious
reasons.
With so many contradictory books each claiming to contain the
real secrets of business success, Mo got very confused. "Whoa," he
told Lawrence, who would perch quietly on the mantle at night to
keep him company, "I never knew doing business was so tough."
Finally, he ordered copies of All of Your Business, the Only
Guide to Business Books You’ll Ever Need and The
Last Best Book of Business Books, Honestly and Truly the Only Guide
to Business Books That You Should Believe, both of which
supposedly explained which business strategy books were accurate.
Unfortunately, those two books also contradicted each other.
Mo also sent away for several sets of motivational tapes, which
were guaranteed to help anyone increase self-confidence, promote
self-assertiveness, and "identify the strongest possible inner
you." According to this material, the strongest possible inner Mo
was basically ham. While some of this material made sense to Mo, he
lost all interest during the "Dress for Success" seminar tapes that
warned specifically against wearing earth tones -- or, as he
interpreted that, dirt.
After reading all these books, Mo admittedly was even more
confused. Every author wrote with great authority that if the
reader followed their advice, success would be assured. So based on
all this material, Mo wrote down certain conclusions:
- Without question, the most important thing for any business is
establishing a good firm ethical policy. And if that isn’t
it, then definitely it is quality control. Or marketing and
delivery systems, or maybe a continuing commitment to research and
development.
- A company can only be as successful as the quality of its
management. But if the management isn’t very good, then it
can only be as successful as the loyalty of its workers.
- With proper training, all employees can become equally
competent -- except for those employees who will always be superior
to others.
- According to years of research, the single most important
factor in job satisfaction to a worker is his or her salary. Or
maybe working conditions. Or benefits. Or job security. Or respect.
Or something else.
- A successful manager will treat all of those people working for
him exactly the same, spending approximately an equal amount of
time with each one. Either that or a successful manager will focus
on his most productive people.
- The more opportunity employees have for advancement and
promotion, the better they will do their jobs. Or, competition for
advancement creates an unhealthy, unsupportive atmosphere and leads
to unproductive employees.
- Any bright employee who really desires a specific job will be
able to do that job. Or, different individuals have different
skills suited for different situations.
- Customers or clients are willing to pay more for quality. Or,
the key to continued success is low prices.
- The value of the company’s stock can be increased by
issuing unrealistically optimistic quarterly projections. Or, the
value of the stock can be increased by issuing unrealistic
pessimistic quarterly projections -- then beating them.
- There is only one best way to work with employees: Treat them
all the same. Or, the best way to work with employees is to use a
different strategy for each individual.
Everyone on the farm agreed that Mo was doing something very
important in the "main office," as they had begun to refer to the
Goode house, even if no one was sure exactly what he was doing. But
soon it became known that Mo was working on "the business plan."
Everyone spoke with great respect and confidence about "the
business plan." In the mornings, many of the animals would stand
around the water trough and discuss it, although no one dared admit
that they had never seen a business plan or knew what it was. In
fact, when one of chickens said casually, "I forget, what’s a
business plan again?" everyone laughed at her.
Belle, one of the older sheep, explained patiently, "It’s
a plan for business, dear."
Lionel Engine, the small but feisty mouse, boasted, "Business
plans are very good. I’ve eaten several of them in my
time."