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Mo was learning how to run the farm as a business. While pigs are reputed to be hard workers, it is well known that they often sleep as many as 12 hours a day. Asked about that once, Mo admitted it was true, but explained, "That’s only because we don’t have much else to do with our time." Certainly that was no longer true. Mo ordered every business text he could find and devoured them -- figuratively, of course. He would read all day and into the night, usually until his wife, Princess, demanded that he come to pen.
Mo discovered there were books covering every conceivable aspect of creating and running a business, from A is for Accounting to The Insider’s Guide to Cashing in on Stock Tips. Among the books he read were: Leadership Secrets of Attila the Hun and Homer Simpson’s Management Guide: The Whats and Nots of Business. Some of the lessons certainly could not be applied; "When dealing with strong competitors or those who would cause you to delay your plans," advised Moving Mountains: The Strategy Secrets of Hannibal, "the best strategy is to order their heads lopped off and impaled on a stake at least seven feet tall for all who pass to see."
Just about the only business books he refused to order were Chicken Soup for the Businessman’s Soul, which he felt would be in poor taste and might upset the girls in the henhouse; Business for Dummies, because that title made no sense to him; and Bringing Home the Bacon, for obvious reasons.
With so many contradictory books each claiming to contain the real secrets of business success, Mo got very confused. "Whoa," he told Lawrence, who would perch quietly on the mantle at night to keep him company, "I never knew doing business was so tough." Finally, he ordered copies of All of Your Business, the Only Guide to Business Books You’ll Ever Need and The Last Best Book of Business Books, Honestly and Truly the Only Guide to Business Books That You Should Believe, both of which supposedly explained which business strategy books were accurate. Unfortunately, those two books also contradicted each other.
Mo also sent away for several sets of motivational tapes, which were guaranteed to help anyone increase self-confidence, promote self-assertiveness, and "identify the strongest possible inner you." According to this material, the strongest possible inner Mo was basically ham. While some of this material made sense to Mo, he lost all interest during the "Dress for Success" seminar tapes that warned specifically against wearing earth tones -- or, as he interpreted that, dirt.
After reading all these books, Mo admittedly was even more confused. Every author wrote with great authority that if the reader followed their advice, success would be assured. So based on all this material, Mo wrote down certain conclusions:
Everyone on the farm agreed that Mo was doing something very important in the "main office," as they had begun to refer to the Goode house, even if no one was sure exactly what he was doing. But soon it became known that Mo was working on "the business plan." Everyone spoke with great respect and confidence about "the business plan." In the mornings, many of the animals would stand around the water trough and discuss it, although no one dared admit that they had never seen a business plan or knew what it was. In fact, when one of chickens said casually, "I forget, what’s a business plan again?" everyone laughed at her.
Belle, one of the older sheep, explained patiently, "It’s a plan for business, dear."
Lionel Engine, the small but feisty mouse, boasted, "Business plans are very good. I’ve eaten several of them in my time."
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