13 February 2003

War Talk

As conflict with Iraq looms, should salespeople discuss this touchy topic with clients? And should you discuss it with your reps? The simple answer is no -- but the reality is much more complex.

by Benson Smith and Tony Rutigliano
Authors of Discover Your Sales Strengths (Warner Books, 2003)
As conflict with Iraq looms, should salespeople discuss this touchy topic with clients? And should you discuss it with your reps? The simple answer is no -- but the reality is much more complex.
Tony Rutigliano, a Strategic Consultant with Gallup, is coauthor of Discover Your Sales Strengths (Warner Books, 2003).
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Benson Smith is coauthor of Discover Your Sales Strengths (Warner Books, 2003).
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