14 November 2002

Motivating Employees When the Pressure's On

You think times are tough? They are, but that's no excuse. Great managers know how to keep employees focused and productive, regardless of market conditions. Here's how.

A GMJ Q&A with Curt Coffman
Coauthor of First, Break All the Rules (Simon & Schuster, 1999) and Follow This Path (Warner Books, 2002)
In a bad economy, companies face the daunting challenge of maintaining high morale and productivity. It isn't easy. But businesses that can keep their employees focused and engaged will survive -- and even thrive. In this GMJ Q&A, Gallup's best-selling author Curt Coffman shares insights from the world's greatest managers.
Curt Coffman, a former Global Practice Leader with Gallup, is coauthor of Gallup's best-selling book on great managers, First, Break All the Rules: What the World's Greatest Managers Do Differently (Simon and Schuster, 1999). Coffman's latest book is Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential (Warner Books, 2002).

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