10 May 1999

Item 8: My Company's Mission or Purpose

The twelve key dimensions that describe great workgroups (part 9)

A deeply felt sense of purpose in life leads to excellence. Human beings want to belong to something of significance and meaning. They want to know they are making a difference, contributing to an important endeavor. The best workplaces give their employees a sense of purpose, help them feel they belong, and enable them to make a difference.
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See also
The Eighth Element of Great Managing
The Business Case for Instilling Hope
Moving Mountains at Cabela's
On a Mission
What Is a Great Workplace?

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