Barb Sanford is the managing editor of the Gallup Management
Journal (GMJ). Sanford also contributes her writing
and editorial expertise to the book publisher Gallup Press. She was
an editor for the Gallup books Discover Your Sales
Strengths and Married to the Brand and for the
bestsellers 12: The Elements of Great Managing and How
Full Is Your Bucket?
In addition to her responsibilities with GMJ and
Gallup
Press, Sanford writes and edits for Gallup's corporate
marketing team. Her responsibilities also include content
management for many Gallup Web sites, including Gallup Consulting. In a
study of Web sites conducted by The Bloom Group LLC, Gallup
Consulting ranked third overall among 20 consulting sites for
quality of content, ease of use, and providing links to related
material such as articles, seminars, conferences, and client case
studies.
Sanford joined Gallup in 1999. Prior to that, she worked as a
freelance writer and editor and served as a writer, editor, and
project manager for various businesses, nonprofit organizations,
and government agencies in Lincoln, Nebraska. Sanford is actively
involved in the International Association of Business Communicators
and has served in leadership roles at the chapter and regional
levels.
Sanford received a bachelor's degree in English from Emporia
State University in Emporia, Kansas.