Larry Emond is Chief Marketing Officer for The Gallup
Organization as well as a member of its Executive Committee. In
these roles, his responsibilities include directing Gallup's
marketing strategy and communications and developing Gallup's broad
range of measurement, training, and consulting services.
Emond also serves as Executive Publisher of Gallup Press. He
directs Gallup's publishing endeavors, including books and the
Gallup Management Journal (http://gmj.gallup.com). Under his
leadership, Gallup has authored groundbreaking management books,
including the bestsellers How Full Is Your Bucket?,
First, Break All the Rules, and Now, Discover
Your Strengths.
Emond assumed his position as Chief Marketing Officer in 1996.
Prior to that, he spent five years in Tokyo, where he was cofounder
and vice president of Gallup Japan. While in Tokyo, he led a broad
range of consulting engagements. These projects included brand
strategy, customer loyalty management, workplace quality
management, and leadership development programs, as well as
employee selection and development systems. In addition to his
activities in Japan, he assisted in developing Gallup's operations
throughout Asia.
Emond received his bachelor's degree in international commerce,
Asian studies, and Japanese language from San Diego State
University. He is based at Gallup's Irvine, California, office.