16 April 2001

Salespeople or Consultants?

Don't misrepresent the role your reps play

by Mick Zangari and Benson Smith
The title "sales representative" is disappearing from business cards. Brokers are "financial advisers." Equipment salespeople are "technical specialists." At the same time, competition is increasing. Product lines are more complicated. Do you need salespeople -- or do you need consultants?
Smith is coauthor of Discover Your Sales Strengths (Warner Books, February 2003).
The content you are attempting to access is for subscribers to the Gallup Management Journal. You can subscribe by choosing the GMJ as one of your subscription selections under My Account. If you are already a subscriber,please log in.
Log In
Subscribe
Subscribe to GMJ
See also
Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers

Great Manager Program

The Great Manager Program incorporates the findings of Gallup's extensive and ongoing research. One of Gallup University's most popular programs, thousands of managers and executives from the world's most prestigious companies have attended.

Managers gain a greater understanding of themselves and their management style. They discover the employee-engaging concepts, strategies, and tools that assist them in unleashing the human potential within their organizations.

For more information about the Great Manager Program, contact Gallup University Enrollment and Admissions at 800.720.1640.

Popular Topics Brand Engagement Business Consumers Customer Engagement Employee Engagement Innovation Leadership Performance Management Strengths-Based Development Workplace
Copyright ©2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
Gallup®, A8™, Business Impact Analysis™, CE11®, Clifton StrengthsFinder®, the 34 Clifton StrengthsFinder theme names, Customer Engagement Index™, Drop Club®, Emotional Economy™, Employee Engagement Index™, Employee Outlook Index™, Follow This Path™, Gallup Brain®, Gallup Consulting®, Gallup Management Journal®, GMJ®, Gallup Press®, Gallup Publishing™, Gallup Tuesday Briefing®, Gallup University®, HumanSigma®, I10™, L3™, PrincipalInsight™, Q12®, SE25™, SF34®, SRI®, Strengths Spotlight™, Strengths-Based Selling™, StrengthsCoach™, StrengthsFinder®, StrengthsQuest™, TeacherInsight™, The Gallup Path®, and The Gallup Poll® are trademarks of Gallup, Inc. All other trademarks are the property of their respective owners. These materials are provided for noncommercial, personal use only. Reproduction prohibited without the express permission of Gallup, Inc.