1 July 2002

How to Survive a Sluggish Economy

Customer engagement may give you the clues you need

by Benson Smith and Tony Rutigliano
Authors of Discover Your Sales Strengths (Warner Books, 2003)
The current sluggish economy probably won't improve any time soon, so many companies' only sure growth strategy may be to take business away from their competitors. But in this kind of environment, what companies will win? Will it be the largest competitors, or the ones with the highest level of customer satisfaction? Or is there some other measure to take into account?
Tony Rutigliano, a Strategic Consultant with Gallup, is coauthor of Discover Your Sales Strengths (Warner Books, 2003).
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Benson Smith is coauthor of Discover Your Sales Strengths (Warner Books, 2003).
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