09 March 2000

People Aren't Your Greatest Asset

Debunking one of today's biggest management myths

by Curt W. Coffman
Coauthor of First, Break All the Rules (Simon & Schuster, 1999) and Follow This Path (Warner Books, 2002)
The title of this article should get your attention, because it is true. We have used the line, "people are our greatest asset," for too long, and it is only partially correct. The truly engaged and talented people that come to work every day are the real asset of your company.
Curt Coffman, a former Global Practice Leader with Gallup, is coauthor of Gallup's best-selling book on great managers, First, Break All the Rules: What the World's Greatest Managers Do Differently (Simon and Schuster, 1999). Coffman's latest book is Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential (Warner Books, 2002).
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