Call centers are about managing people, and the centers with the best work force and the best management of that work force produce the best results. It's a simple idea, and yet it runs counter to the management philosophy that currently dominates the call center industry. Current thinking views centers as technological wonders, with systems so efficient that anyone can plug into the system and achieve reasonable results as an agent with minimal training or talent.
Glenn Phelps, Ph.D., is a Senior Consultant with Gallup.
The content you are attempting to access is for
subscribers to the Gallup Management Journal. You can subscribe by choosing
the GMJ as one of your subscription selections under
My Account. If you are already a subscriber,
please log in.