14 June 2007

Beyond the Blackberry

What handheld device users reveal to marketers about the future of electronic retailing

by Darren K. Carlson
A heads-up to marketers: Handheld-device users are willing to buy online and to pay more for the right brand. These and other findings were uncovered by a recent Gallup Panel survey.
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Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

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