10 May 2007

Innovation the Right Way

A case study in how a manufacturing company got innovation right

by Jennifer Robison
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Many companies, including those in the Fortune 500, are investing heavily in innovation but getting frustrated with their returns. They may want to stop and take notice of this small manufacturing company that has proven to be wildly successful in innovation. You may not have heard of Fabcon, but this business' approach is sure to influence yours.
Jennifer Robison is a writer based in Lincoln, Nebraska.
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Reader Comments
Edward Daly on 5/12/2007 3:44:19 PM

The story on creaivity and innovation was interestinfg reading. The two concepts can be included in an organization's mission and vision stateents. The organiation's long-term business strategy that includes the concepts in the creation of products and services for the target markets. The organization culture can promote the application of the concepts in the generation of the generic and grand straegies, lomg-term objectives, and short-term obejctives for the corporate, amangment and employee levels of the organization.

Creativity and innovation provide fuel for the process of continous improvement. The improvements are based on the feedback of the employees and customers. The feedback lead to the new directions for the organization and customer base.

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