Customer loyalty scores were dropping. Market share was slipping. The company knew something had to change and called in the cavalry. In a year, customer loyalty measures increased from 40% to 76%. The workforce of CSRs and CSR management was reorganized to sustain these results, long after the cavalry went home. How did the company accomplish this turnaround?
Glenn Phelps, Ph.D., is a Senior Consultant with Gallup.
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