08 March 2007

The Power of Social Networks

A mathematician explains how information flows through groups -- and how businesses can channel it

A GMJ Q&A with Jon Kleinberg, Ph.D., Cornell University mathematician and recipient of the Rolf Nevanlinna Prize
Cornell mathematician Jon Kleinberg's research centers on the social and information networks that underpin the Web and other online media. In other words, Kleinberg can map the invisible world of information sprawl -- a heady notion in an information economy. Here, Kleinberg discusses how to control the spread of information, how to design viral marketing that works, why Web sites like MySpace are so successful, and even how to nip office gossip in the bud.
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Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

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