08 March 2007

The Power of Social Networks

A mathematician explains how information flows through groups -- and how businesses can channel it

A GMJ Q&A with Jon Kleinberg, Ph.D., Cornell University mathematician and recipient of the Rolf Nevanlinna Prize
Cornell mathematician Jon Kleinberg's research centers on the social and information networks that underpin the Web and other online media. In other words, Kleinberg can map the invisible world of information sprawl -- a heady notion in an information economy. Here, Kleinberg discusses how to control the spread of information, how to design viral marketing that works, why Web sites like MySpace are so successful, and even how to nip office gossip in the bud.
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Gallup Retail Forum 2010: From Spenders to Savers

There is a "new normal" in consumer behavior, and the shift from spending to saving may be permanent. Whether retailers prevail or fail will depend on their ability to capture a larger share of the consumer's shrinking wallet.

At the Gallup Retail Forum 2010: From Spenders to Savers event, leaders will discuss the changing retail landscape and generate ideas on how their organizations can serve the new consumer.

The event will take place on April 14, 2010, at the Gallup Irvine office. To learn more or to register, visit the Gallup Retail Forum 2010 page on the Gallup Consulting Web site, or contact Mary Penner-Lovci (212.548.2940) or Krista Volzke (402.938.6001).

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

http://www.mathunion.org/Prizes/Nevanlinna/index.html