8 March 2007

The Power of Social Networks

A mathematician explains how information flows through groups -- and how businesses can channel it

A GMJ Q&A with Jon Kleinberg, Ph.D., Cornell University mathematician and recipient of the Rolf Nevanlinna Prize
Post A Comment
Cornell mathematician Jon Kleinberg's research centers on the social and information networks that underpin the Web and other online media. In other words, Kleinberg can map the invisible world of information sprawl -- a heady notion in an information economy. Here, Kleinberg discusses how to control the spread of information, how to design viral marketing that works, why Web sites like MySpace are so successful, and even how to nip office gossip in the bud.
The content you are attempting to access is for subscribers to the Gallup Management Journal. You can subscribe by choosing the GMJ as one of your subscription selections under My Account. If you are already a subscriber, please log in.
Login
Subscribe
Reader Comments
Please Login to Comment
Register or Login to add comment
Gallup Usage Policy
Subscribe To GMJ
See Also

Call Center Forum

At the Call Center Forum, participants have the opportunity to learn and share best practices and challenges in running dynamic call centers. Gallup will present its latest research on call centers and call center management, and each attending organization will have the opportunity to present its current management initiatives.

The event will take place on November 12-13, 2008, in Washington, D.C. To learn more about the event or to register, visit the Call Center Forum page on the Gallup Consulting Web site, or contact Mary Penner-Lovci (212.548.2940, Krista Volze (402.938.6001) or Amy White (609.279.2233).

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

http://www.mathunion.org/Prizes/Nevanlinna/index.html

Copyright © 2008 Gallup, Inc. All rights reserved.
Gallup®, A8™, Business Impact Analysis™, CE11®, Clifton StrengthsFinder®, the 34 Clifton StrengthsFinder theme names, Customer Engagement Index™, Drop Club®, Emotional Economy™, Employee Engagement Index™, Employee Outlook Index™, Follow This Path™, Gallup Brain®, Gallup Consulting®, Gallup Management Journal®, GMJ®, Gallup Press®, Gallup Publishing™, Gallup Tuesday Briefing®, Gallup University®, HumanSigma®, I10™, L3™, PrincipalInsight™, Q12®, SE25™, SF34®, SRI®, Strengths Spotlight™, Strengths-Based Selling™, StrengthsCoach™, StrengthsFinder®, StrengthsQuest™, TeacherInsight™, The Gallup Path®, and The Gallup Poll® are trademarks of Gallup, Inc. All other trademarks are the property of their respective owners. These materials are provided for noncommercial, personal use only. Reproduction prohibited without the express permission of Gallup, Inc.