11 January 2007

The Four Drivers of Innovation

Top executives and business experts reveal the keys to making your company more creative

by Shelley Mika
Senior executives and management experts argue that innovation is today's most important driver of business success, not to mention global economics. That's why a group of company leaders gathered recently to discuss innovation, leadership, and the new economy of creativity, knowledge, and invention. They also explored how to translate these amorphous concepts into real business dollars. Their insights, distilled to the four drivers of innovation, are relevant to executives from businesses large and small, global and local.
Shelley Mika was a writer and editor for Gallup.
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