3 December 2001

Don't Waste Time and Money

Competency programs are well-intentioned, but ineffective. Here's a better alternative.

by Marcus Buckingham
Coauthor of First, Break All The Rules and Now, Discover Your Strengths
During the past decade, organizations have longed for a disciplined process to select, measure, evaluate, develop, and promote their employees. Competencies promised to bring order and focus to employee development, but they don't deliver on that promise. Here's a radically different approach to improving each employee's total performance.
Marcus Buckingham, former Global Practice Leader with Gallup, is coauthor of Gallup's best-selling management books First, Break All the Rules (Simon and Schuster, 1999) and Now, Discover Your Strengths (Free Press, 2001).
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