14 December 2006

How Good Feelings Boost Bottom Lines

Businesses large and small are starting to embrace the precepts of positive psychology -- and with positive results

by Steve Crabtree
The precepts of the Positive Psychology movement have profound implications for both huge multinational corporations and the micro-enterprises that represent the seeds of a better future in developing nations. Business leaders and leading social scientists explain why.
Steve Crabtree currently leads the production of published material for the Gallup World Poll, a groundbreaking worldwide survey launched in 2006. He is also a contributing writer to the Gallup Management Journal.
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