13 July 2006

Looking for Business in the Muslim World

An expert on Islam offers a primer for companies planning to go East

A GMJ Q&A with John L. Esposito, Ph.D., a world-renowned scholar on Islam, political Islam, and the impact of Islamic movements in Africa and Asia
Western executives have gotten many things wrong when they've attempted to expand their businesses into the Islamic world, says John L. Esposito, a longtime expert on the region. But there are abundant opportunities to succeed there, even amid all of the current tensions. In this wide-ranging interview, Esposito tackles common misperceptions about Islam and reveals such things as how to socialize in a dry country -- and the best way to close a deal.
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See also
The Muslim World: What Executives Must Know
Center for Muslim-Christian Understanding
There's No Substitute for Brand Performance

What Muslims Think

Gallup University's certification course What Muslims Think: New Insights From The Gallup Poll provides access to the thoughts and views of more than 1 billion Muslims in nearly 40 predominantly Muslim countries around the globe -- the largest, most in-depth study of Muslim opinion ever done.

Through a data-driven dialogue, course participants are encouraged to discuss the information, analyze, and draw conclusions about the findings and the implications for their own work and are led down a path of discovery about the Muslim world that is expected to continue beyond the classroom.

To learn more about the course or to register, visit the Courses page on the Gallup World Poll site or contact Gallup.

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