13 July 2006

What Makes Stock Investors Tick?

In its efforts to win more investors, the Thai stock exchange first studied how emotions drive their decision-making. Here's what the research revealed.

by Vibhas Ratanjee
People who are otherwise thoughtful and reasonably intelligent can take appalling risks -- and make really bad decisions -- when it comes to the important task of managing their investments. A study of the Thai stock exchange explores why.
Vibhas Ratanjee is an Associate Partner with Gallup’s Bangkok, Thailand, office.
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