Remember the days of Cold War espionage and intrigue, popularized in Bond films and John Le Carré novels? Well, times have changed geopolitically, but businesses have come to embrace the merits of "tradecraft": They want to gain market advantage through a better understanding of the competition. In the corporate world, tradecraft is called "competitive intelligence." A former CIA agent-turned-management expert tells how to make it work for your company.
Bill Hoffman is a Partner with Gallup's Minneapolis office.
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