"To stay competitive, we have to lead the world in per-person creativity." Since Gallup's chairman and CEO, Jim Clifton, uttered that remark in a 2005
Fast Company article, people have often asked him about that statement and its management implications. In this interview, Clifton elaborates on the importance of creativity in business -- why it's a necessity, how to get more of it out of your employees, and how to make the most of what you've got.
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