Home Depot has challenged traditional retailing assumptions -- and, unlike any number of other retailers, it has achieved great success in doing so. The traditional retail marketing approach would contend that, since product inventories are essentially identical, meaningful differentiation among retailer brands must be built through price advantages or locational convenience -- or, on occasion, through both. But that's not how Home Depot achieved success, say founder managers Bernie Marcus and Arthur Blank. Low prices and accessibility were just the beginning.
The content you are attempting to access is for
subscribers to the Gallup Management Journal. You can subscribe by choosing
the GMJ as one of your subscription selections under
My Account. If you are already a subscriber,
please log in.