08 December 2005

Can This Brand Marriage Be Saved?

A marketing expert reveals why consumers make lifetime commitments to some brands -- and divorce others

A GMJ Q&A with William J. McEwen, author of Married to the Brand (Gallup Press, November 2005)
Why do consumers make lifetime commitments to some brands, while "divorcing" others? What happens to customers when they feel the brand promise has been broken? The author of the recently released Married to the Brand tackles these and other questions on the minds of marketers.
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See also
How The Ritz-Carlton Is Reinventing Itself
Married to the Brand: Why Consumers Bond With Some Brands for Life
Building a Brand Marriage That Lasts
What Were They Thinking?
It's the People, Stupid!

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

Popular Topics Brand Engagement Business Consumers Customer Engagement Employee Engagement Financial Services Leadership Performance Management Strengths-Based Development Workplace
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Copyright © 2009 Gallup, Inc. All rights reserved.
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