08 December 2005

Can This Brand Marriage Be Saved?

A marketing expert reveals why consumers make lifetime commitments to some brands -- and divorce others

A GMJ Q&A with William J. McEwen, author of Married to the Brand (Gallup Press, November 2005)
Why do consumers make lifetime commitments to some brands, while "divorcing" others? What happens to customers when they feel the brand promise has been broken? The author of the recently released Married to the Brand tackles these and other questions on the minds of marketers.
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See also
How The Ritz-Carlton Is Reinventing Itself
Married to the Brand: Why Consumers Bond With Some Brands for Life
Building a Brand Marriage That Lasts
What Were They Thinking?
It's the People, Stupid!

Gallup Retail Forum 2010: From Spenders to Savers

There is a "new normal" in consumer behavior, and the shift from spending to saving may be permanent. Whether retailers prevail or fail will depend on their ability to capture a larger share of the consumer's shrinking wallet.

At the Gallup Retail Forum 2010: From Spenders to Savers event, leaders will discuss the changing retail landscape and generate ideas on how their organizations can serve the new consumer.

The event will take place on April 14, 2010, at the Gallup Irvine office. To learn more or to register, visit the Gallup Retail Forum 2010 page on the Gallup Consulting Web site, or contact Mary Penner-Lovci (212.548.2940) or Krista Volzke (402.938.6001).

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

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