08 December 2005

What's Your Company's Purpose?

The creator of ads for Wal-Mart, Southwest Airlines, and the U.S. Air Force tells why a business' purpose should be sacred and what to do if its leadership gets off track

A GMJ Q&A with Roy Spence, president of advertising agency GSD&M and author of It’s Not What You Sell, It’s What You Stand For
Roy Spence, the creator of ads for Wal-Mart, Southwest Airlines, BMW, and the U.S. Air Force -- among other major organizations -- tells how a sense of purpose can sustain a business. In a candid interview, "Reverend Roy" also offers blunt opinions on why values connect with customers but morals don't, and how advertising can have value in a fractured media world.
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See also
The Future of the Internet
Wal-Mart’s Onetime CMO: Win Customers’ Hearts
Sorry Seems to Be the Hardest Word
Buddy System
The Power of the Fifth P

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

Popular Topics Brand Engagement Business Consumers Customer Engagement Employee Engagement Innovation Leadership Performance Management Strengths-Based Development Workplace
Copyright ©2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
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