10 November 2005

The Importance of That First Embrace

Smart banks know that they have a limited amount of time to form a lasting relationship with new retail customers

by Teresa J. Tschida
Too many banks squander the sense of anticipation customers have when they open a new bank account. This moment offers a small but significant window of opportunity for greater emotional and financial engagement -- not to mention for cross-selling.
Teresa J. Tschida is a Strategic Consultant and Principal of Gallup.
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See also
How to Ruin a Product Launch
Fixing a Major Banking Problem
Time for Banks to Prune Their Branches?

Gallup Retail Forum 2010: From Spenders to Savers

There is a "new normal" in consumer behavior, and the shift from spending to saving may be permanent. Whether retailers prevail or fail will depend on their ability to capture a larger share of the consumer's shrinking wallet.

At the Gallup Retail Forum 2010: From Spenders to Savers event, leaders will discuss the changing retail landscape and generate ideas on how their organizations can serve the new consumer.

The event will take place on April 14, 2010, at the Gallup Irvine office. To learn more or to register, visit the Gallup Retail Forum 2010 page on the Gallup Consulting Web site, or contact Mary Penner-Lovci (212.548.2940) or Krista Volzke (402.938.6001).

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

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