10 November 2005

The Importance of That First Embrace

Smart banks know that they have a limited amount of time to form a lasting relationship with new retail customers

by Teresa J. Tschida
Too many banks squander the sense of anticipation customers have when they open a new bank account. This moment offers a small but significant window of opportunity for greater emotional and financial engagement -- not to mention for cross-selling.
Teresa J. Tschida is a Strategic Consultant and Principal of Gallup.
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See also
How to Ruin a Product Launch
Fixing a Major Banking Problem
Time for Banks to Prune Their Branches?

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