08 September 2005

What the Doctor Ordered

The best hospitals create emotional bonds with their physicians

by Deborah A. Paller
Physicians can create tremendous value for healthcare organizations by the revenue they generate through referrals. So it's essential for healthcare executives to understand the concept of physician engagement -- not only how to measure it, but how to improve and sustain it.
Deborah A. Paller was Global Practice Leader, Healthcare, for Gallup.
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