11 August 2005

China's Battle of the Brands

In categories from running shoes to computers, the competition in China is intensifying. Some brands are clearly gaining, but others are falling behind.

by William J. McEwen
Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"
As Chinese consumers demand more goods, businesses have been aggressively competing to reach this huge market. But which companies will win this battle? And which won't make the cut? Find clues in Gallup's China survey.
William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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http://poll.gallup.com/content/default.aspx?CI=14527
http://www.gallup.com/poll/14548/Chinese-Far-Wealthier-Than-Decade-Ago-They-Happier.aspx

Inside the Mind of the Chinese Consumer

Over the last decade, Gallup has sought to understand the needs and aspirations of Chinese consumers. The results of this groundbreaking study provide valuable insights to anyone who wants to do business in China -- or sell products to consumers in one of the world's fastest-growing markets.

Learn more by reading "Inside the Mind of the Chinese Consumer" (Harvard Business Review, March 2006)

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653

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