11 August 2005

China's Battle of the Brands

In categories from running shoes to computers, the competition in China is intensifying. Some brands are clearly gaining, but others are falling behind.

Brand Engagement

by William J. McEwen

Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"

As Chinese consumers demand more goods, businesses have been aggressively competing to reach this huge market. But which companies will win this battle? And which won't make the cut? Find clues in Gallup's China survey.

William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."

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China's Emerging Affluents

Chinese Consumers Go High-Tech

China's Global Opportunities -- and Domestic Challenges

Connecting With Consumers

http://poll.gallup.com/content/default.aspx?CI=14527

http://www.gallup.com/poll/14548/Chinese-Far-Wealthier-Than-Decade-Ago-They-Happier.aspx

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

http://poll.gallup.com/content/default.aspx?CI=14527

http://www.gallup.com/poll/14548/Chinese-Far-Wealthier-Than-Decade-Ago-They-Happier.aspx

Inside the Mind of the Chinese Consumer

Over the last decade, Gallup has sought to understand the needs and aspirations of Chinese consumers. The results of this groundbreaking study provide valuable insights to anyone who wants to do business in China -- or sell products to consumers in one of the world's fastest-growing markets.

Learn more by reading "Inside the Mind of the Chinese Consumer" (Harvard Business Review, March 2006)

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653