11 August 2005

Managing Those Creative Types

Bestselling author Richard Florida tells why creativity adds to the bottom line -- and how companies can keep it flowing.

Creative workers constitute 30% of the American workforce, add trillions of dollars to the country's GDP, and earn 50% of the salaries, notes Richard Florida, author of bestseller The Rise of the Creative Class. So understanding the nature of creativity is more important than ever. In this interview, Florida uncovers what creative workers really want, how to manage them, and whether it's even possible to keep them around.
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See also
Global Migration Patterns and Job Creation
The Four Drivers of Innovation
Who's Driving Innovation at Your Company?
Getting the Most Out of Remote Workers
Can Managers Engage Union Employees?
Is Your Organization Creative Enough?
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The Power of Positive Management (Part 1)
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