09 June 2005

Good to Great? Or Lousy to Good?

Lousy companies sell 100% on price. Great companies pursue organic growth.

by Jim Clifton
Chairman and CEO of Gallup
Lousy companies sell 100% on price. Great companies pursue a strategy of organic growth. The key to that strategy is how organizations perform one customer at a time. So here's the million-dollar question for executives: Is your company a partner with every customer, or just a vendor? Consider your answer carefully, because it will determine your stock price.
Jim Clifton is best known in the business world as the creator of The Gallup Path. This metric-based economic model establishes the linkages between human nature in the workplace, customer engagement, and business outcomes. The Gallup Path is integral to the performance management systems in more than 500 companies worldwide and forms the basis of most of Gallup’s total revenues.
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See also
Small Companies, Big Results in Mexico
Global Migration Patterns and Job Creation
Is Your Organization Creative Enough?
Driving Organic Growth in Retail
Wal-Mart’s Onetime CMO: Win Customers’ Hearts
Driving Performance in the Emotional Economy
Winning Business in the Emotional Economy
The Power of the Fifth P

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Copyright ©2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
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