12 May 2005

China's Car Craze Is Cooling

Automakers in China are slashing prices to recapture sales momentum. But will lower prices build long-term brand relationships?

by William J. McEwen
Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"
In an effort to recapture sales momentum, automakers in China are slashing prices. But will this approach build long-term brand relationships?
William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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