12 May 2005

Time for Banks to Prune Their Branches?

Why opening new branches can be an expensive mistake

by Teresa J. Tschida
All too often, banks open sparkling new branches, flood the community with ads for them -- and then no one shows up. Why do otherwise savvy retail banks make this huge mistake, and what can they do to fix it?
Teresa J. Tschida is a Strategic Consultant and Principal of Gallup.
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