12 May 2005

Creating "My Kind of Store"

How retailers are using innovative approaches to localize their marketing

by Kurt Deneen
As retailers shift from mass marketing to targeting specific groups of consumers, they're becoming increasingly innovative. Here are some of their more creative strategies to localize and personalize their marketing.
Kurt Deneen is a Senior Consultant for Gallup.
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See also
Beyond the Blackberry
Do Stores Really Need Rock Bands?
The Most Powerful Position in Retail
Driving Organic Growth in Retail
“One Store, One Team” at Best Buy
How Saks Welcomes New Customers
The Constant Customer

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

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