14 April 2005

China's Emerging Affluents

They've doubled in numbers in just five years, and they've been on a buying spree that's far from over

by William J. McEwen

Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"

They've doubled in numbers in just five years, and they've been on a buying spree that's far from over, according to the Gallup Poll of China. But are the country's affluent happy with their work and their lives?

William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."

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China's Battle of the Brands

Marketing to Older Affluents

China's Car Craze Is Cooling

China's Global Opportunities -- and Domestic Challenges

Marketing to the Mass Affluent

http://poll.gallup.com/content/default.aspx?CI=14527

http://www.gallup.com/poll/14548/Chinese-Far-Wealthier-Than-Decade-Ago-They-Happier.aspx

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653

Customer Engagement: Going Beyond Satisfaction

How do world-class organizations rise to the top in today's intensely competitive, turbulent global marketplace? High-performance organizations recognize the emotional drivers of human nature and leverage them to drive performance, one customer at a time.

This event will take place from 08:30 to 11:45 at the Gallup London office (The Adelphi, 1-11 John Adam Street, London WC2N 6HS). There is cost to register. To learn more or to register, visit the Customer Engagement: Going Beyond Satisfaction page on the Gallup Consulting Web site or contact James Rapinac on +44 (0)20 7950 4433.

For a complete schedule of learning opportunities, visit the Gallup Learning Events page.

http://poll.gallup.com/content/default.aspx?CI=14527

http://www.gallup.com/poll/14548/Chinese-Far-Wealthier-Than-Decade-Ago-They-Happier.aspx

Inside the Mind of the Chinese Consumer

Over the last decade, Gallup has sought to understand the needs and aspirations of Chinese consumers. The results of this groundbreaking study provide valuable insights to anyone who wants to do business in China -- or sell products to consumers in one of the world's fastest-growing markets.

Learn more by reading "Inside the Mind of the Chinese Consumer" (Harvard Business Review, March 2006)

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653