14 April 2005

China's Emerging Affluents

They've doubled in numbers in just five years, and they've been on a buying spree that's far from over

by William J. McEwen
Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer"
They've doubled in numbers in just five years, and they've been on a buying spree that's far from over, according to the Gallup Poll of China. But are the country's affluent happy with their work and their lives?
William J. McEwen, Ph.D., is Global Practice Leader for Gallup's Brand Management practice. He is the author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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http://poll.gallup.com/content/default.aspx?CI=14527
http://www.gallup.com/poll/14548/Chinese-Far-Wealthier-Than-Decade-Ago-They-Happier.aspx

Inside the Mind of the Chinese Consumer

Over the last decade, Gallup has sought to understand the needs and aspirations of Chinese consumers. The results of this groundbreaking study provide valuable insights to anyone who wants to do business in China -- or sell products to consumers in one of the world's fastest-growing markets.

Learn more by reading "Inside the Mind of the Chinese Consumer" (Harvard Business Review, March 2006)

http://custom.hbsp.com/b01/en/implicit/custom.jhtml?pr=GALLUR0603D2006030653

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